Meet Alejandra — a passionate esthetician and founder of aluna holistic beauty.
Originally from Colombia, Alejandra’s journey into beauty and wellness began in 2010. Early in her career, she built a strong foundation working in both medical aesthetics and luxury 5-star hotel spas in Colombia. These experiences shaped her understanding of precision, care, and the importance of delivering results with intention.
Her work in medical aesthetics—both in Colombia and later in Amsterdam—provided invaluable experience but also sparked a deeper curiosity. Over time, she found herself drawn toward more natural, holistic ways of supporting the skin. This shift inspired her to explore therapies that encourage the skin’s own healing abilities, without relying on invasive procedures. Today, Alejandra is a firm believer in non-invasive, supportive treatments that honor the skin’s natural function and beauty.
Along her journey, Alejandra spent two years in France, where she immersed herself in a culture that deeply values beauty, wellness, and self-care. This experience broadened her perspective and inspired her to bring more artistry and intention to her treatments.
In 2020, after two years of living in the Amsterdam, Alejandra founded aluna holistic beauty—a space where advanced skincare and holistic well-being come together. Her treatments are designed not only to deliver visible results but also to offer moments of reconnection and inner balance.
Along with her esthetician degree and Spa management certification, her expertise includes Facial Lymphatic Drainage, Facial Gua Sha, Facial Kinesio Taping, Herbal Thai Poultice Massage, Fascia Release, Intraoral Massage, Reiki, Sound Healing, Facial Microcurrent, laser technologies, and continuous education with the brands she carefully selects.
Since 2023, Alejandra has shared her knowledge through training and coaching, supporting fellow estheticians who wish to incorporate a holistic, non-invasive approach into their practices.
Every treatment she offers is guided by intention, presence, and a deep belief in the transformative power of self-care. ☽
